"Today at Wal-Mart I went to purchase 3 Crisco Oils and wanted to use 3 manufacturer coupons that said "Save $1.00 off any Crisco Oil" and was told I could only use one of the coupons because the coupons stated "Limit one coupon per purchase". Was the cashier correct in refusing my other two coupons?"
The wording on coupons varies and continues to change. The cashier was wrong in refusing to accept all three coupons. All of your items together are one transaction, but each individual item is a purchase. You have three purchases of Crisco so you could use the three coupons. The limit one per purchase excludes using two of the same manufacturer coupons on one item.
Alot of manufacturers realize that vendors view the definition of purchase different and they have started to word their coupons as "One coupon valid for item(s) indicated". Kraft Foods being one of them, as well as Kellogg's wording of "Offer is limited to one coupon per package purchased".
Manufacturers will use wording such as "Limit one coupon per family", "One coupon per household", "One coupon per purchase/household" or "Limit one per customer" when they want us to only be able to use one of their coupons per transaction or visit.
CVS and Wal-Mart cashiers both have tried the same tactic with me. As a consumer you have a choice, you can either let the cashier dictate to you how you will use your coupons and accept what they tell you, or you can make the decision to refuse to purchase the items they have refused a coupon for that is legit. I always explain to them a purchase means the item, my whole order is a transaction. If they do not comply and accept the other coupons, then I ask for the items that will not be bought with the coupons to be removed from my transaction. Most cashiers will comply.
There have been two occasions when the cashier and service manager have been totally out of line refusing my coupons for one reason or another and I have told them to void my ENTIRE transaction and return my coupons to me, I would be contacting their corporate office. Both times the manager has put the coupons through.