Size Does Matter!

Have you noticed products skimping on size but keeping the price the same to sneakily increase profits?

Brawny paper towels. 8 roll pick-a-size ones, 110 2-ply paper towels and a total area of 403.3 square feet. Now you get 88 2-ply paper towels and a total area of 322.6 square feet. So the price went up 6%, while the number and area of the paper towels on each roll decreased by 20%.

General Mills, Kellogs and Quaker Cereals decreased the size of their box of cereals, increased their prices.

Dial Soap Bars shrunk from 4.5 ounces per bar to 4 ounces.

Proctor & Gamble’s Charmin Toilet Paper has shrunk in width 1 centimeter.

Skippy Peanut Butter changed their jars from 18 ounces to 16.2 ounces for the same price.

Breyers yogurt goes from 8oz cups to 6 oz cups.

Certain Beers went to 11.2 instead of 12oz bottles and 18 packs instead of 24.

Ice Creams was 64 ounces (1/2 gallon) now mostly 56 oz.